Nowadays every man and his dog have a website. However, having a website with a good volume of traffic is a completely different kettle of fish. About 50% of websites that get set up only ever get seen by friends and family…so how can you go about making sure that you website reaches a wider audience? If you don’t have a large budget for advertising then fear not, with a little bit of hard work and a long-term approach you should be able to build your traffic numbers up substantially. Of course, you must first make sure that your website serves a purpose, that it gives your visitors what they are looking for in exactly the way they want it. Too many people simply set up a website and leave it at that. The best websites are constantly tweaked and updated to fit in with the needs of the audience.
Blogs and Content
One of the most common mistakes people make is never to update their websites with fresh, new and interesting content. Why would anyone return to look at a website that is always the same? Blogs offer an ideal opportunity to update your website with regular content, and a well written blog can keep people coming back time and time again. A good blog should contain a mix of news, advice and discussions all aimed at what you believe your website visitors want and need. Also try to add content to your website, and continuously be thinking of inventive ways in which you can help your users. Videos, pictures and other media make a website much more interesting so try to involve these elements into your new content.
Social Media
Website such as Facebook, Twitter and Myspace have revolutionised the internet. And have given everyone the opportunity to reach a wider audience. Since their inception many people have found success via their vast audience; rock bands have been discovered and business have made huge sums of money. So, what’s the secret? Again, it’s all about putting in regular work and trying to be interesting to try and incentivise people to join your groups or view your pages. If your social media content is useful and interesting, your online community should grow and thus the traffic to your main site should also grow. Remember, keep it useful and interesting….and DON’T SPAM!!!
Email Newsletters
Email newsletters are one of the best ways in which to keep your customers returning. The key to running a successful website is to have a good link between you and your customers and or website visitors. Many people over use this and send out way too many emails with the effect of loosing custom, so make sure you keep your news to the necessary bits of information only. Most people find that a monthly news letter, plus the odd one-off special offer works quite well. Email marketing gives you’re the perfect opportunity to shout about special offers and deals. These can be real incentives for your customers so make sure you always make the most of it.
Thursday, 13 May 2010
Saturday, 8 May 2010
Using Traffic To Help Gain Links
If you’re fortunate enough to have a website with a good level of regular traffic, you may be wondering about how you can harness its potential. Most websites that are built never get to the stage where substantial traffic is coming through, so if you’ve made it this far...well done! As with most things, success breeds success, so if you are getting some good traffic there are always ways in which you can use this to create more. Finding out how to do this is the real gem of internet marketing and SEO and is where the real creative side of the industry comes into play. This article discusses a few ideas as to how you can use your traffic to build links for you.
Content
Creating useful and interesting content is where everyone should start. By coming up with some areas on your website that your visitors will find useful, you should be creating things that people will talk about. ‘Spreading the word’ on the internet usually translates into links, so the more interesting and useful content you can come up with...the more links you should earn. Ideas could include fact sheets, FAQ’s, video tutorials; or anything that will aid your users purpose.
Affiliate Schemes
Affiliate schemes are fantastic as they offer one way links, and also an opportunity for both parties to make money. If you run an online store the idea is simple; if someone places a link on their website back to yours, and in turn a ‘click’ converts to a sale, the website publisher who placed the link will earn a percentage of the sale. Obviously, there is a bit of setting up to do to make sure the ‘clicks’ can be tracked, but once set up it’s win win for both parties. The online shop boosts it’s sales with more advertising, and the website publisher can now earn money from their website.
Social Media
Getting your website traffic involved with you social media sites can be a great way of encouraging return business, and also attracting new traffic. Social media sites such as twitter and facebook can allow you to keep in touch on a regular basis with your customer base, in a non invasive and interesting way. The world of social media is one where things can spread quickly, and if you can build up a vibrant ‘community’ you are sure to attract more business and more links at the same time.
Blogs
Having a regularly updated and interesting blog can be another great way of attracting both return visits and new traffic. The aim is to provide useful bits of information that your users will find interesting. Once you have built up an audience, RSS feeds and other such tools can keep them updated and word should start to spread...and in turn the links should build up. Remember though, make sure it’s interesting and aimed at what your users want!
Content
Creating useful and interesting content is where everyone should start. By coming up with some areas on your website that your visitors will find useful, you should be creating things that people will talk about. ‘Spreading the word’ on the internet usually translates into links, so the more interesting and useful content you can come up with...the more links you should earn. Ideas could include fact sheets, FAQ’s, video tutorials; or anything that will aid your users purpose.
Affiliate Schemes
Affiliate schemes are fantastic as they offer one way links, and also an opportunity for both parties to make money. If you run an online store the idea is simple; if someone places a link on their website back to yours, and in turn a ‘click’ converts to a sale, the website publisher who placed the link will earn a percentage of the sale. Obviously, there is a bit of setting up to do to make sure the ‘clicks’ can be tracked, but once set up it’s win win for both parties. The online shop boosts it’s sales with more advertising, and the website publisher can now earn money from their website.
Social Media
Getting your website traffic involved with you social media sites can be a great way of encouraging return business, and also attracting new traffic. Social media sites such as twitter and facebook can allow you to keep in touch on a regular basis with your customer base, in a non invasive and interesting way. The world of social media is one where things can spread quickly, and if you can build up a vibrant ‘community’ you are sure to attract more business and more links at the same time.
Blogs
Having a regularly updated and interesting blog can be another great way of attracting both return visits and new traffic. The aim is to provide useful bits of information that your users will find interesting. Once you have built up an audience, RSS feeds and other such tools can keep them updated and word should start to spread...and in turn the links should build up. Remember though, make sure it’s interesting and aimed at what your users want!
Thursday, 29 April 2010
Keyword Strategy
When setting up an SEO campaign, keyword research and keyword choice should be at the centre of your focus. It’s the keywords that everything centres around, and the choice of what to aim at will ultimately depict the success and subsequent traffic levels of any search engine marketing. Every sector in any business will have hundreds of potential keywords and phrase variations that could be chosen, all with varying levels of search traffic and competition. Therefore, the biggest decision to make is whether to aim for high traffic with high competition or go for less competitive phrases and sacrifice potential traffic volumes.
High Traffic/High Competition
Going for keywords with high competition and high traffic levels is definitely a long term approach for any website. If the website and domain are both new, this can sometimes be unrealistic however services such as Google Adwords can be used effectively to launch into a competitive market should the budget allow this. The difficulty with highly competitive keywords is that so many website will be trying to be seen for these particular search results. Quite often, the websites at the top will have been around for a long time, and as a result will probably have very high domain authority. To get anywhere near them will take considerable effort and time. However, if you can achieve good results for competitive keywords, the results are almost certain to bring you a high amount of very good traffic. If you have a website that has been around for a number of years and already has lots of regular high quality links coming in, your chances are improved somewhat and going for high traffic keywords is definitely more of a realistic approach. This doesn’t mean the work is already done, it just means you have a better base from which to start.
Less Competitive Keywords
This option is a lot more popular, especially for brand new websites and also for SEO projects where the budget may be limited. Many websites survive quite nicely on picking up traffic from several smaller keywords where their pages have a strong chance of coming up high in the listings. The other benefit to this is that often the less competitive keywords represent a ‘niche’ and therefore the traffic that they generate can be a lot more focused and likely to convert into sales or new leads. Another very popular option within the less competitive keywords is to focus in on geographical areas. Good results using Google Maps can be relatively easy to achieve to go alongside a good result in the organic listings below. If you operate an online shop, you will probably find that you can pick up a substantial amount of traffic from people searching for specific items. For this reason it is really important that every product page is optimised towards the appropriate keyword or product title.
To summarise, it’s really important when making this decision to be realistic about the chances of success. You need to ask yourself about your budget and time and try to weigh up what’s best for your particular circumstance.
High Traffic/High Competition
Going for keywords with high competition and high traffic levels is definitely a long term approach for any website. If the website and domain are both new, this can sometimes be unrealistic however services such as Google Adwords can be used effectively to launch into a competitive market should the budget allow this. The difficulty with highly competitive keywords is that so many website will be trying to be seen for these particular search results. Quite often, the websites at the top will have been around for a long time, and as a result will probably have very high domain authority. To get anywhere near them will take considerable effort and time. However, if you can achieve good results for competitive keywords, the results are almost certain to bring you a high amount of very good traffic. If you have a website that has been around for a number of years and already has lots of regular high quality links coming in, your chances are improved somewhat and going for high traffic keywords is definitely more of a realistic approach. This doesn’t mean the work is already done, it just means you have a better base from which to start.
Less Competitive Keywords
This option is a lot more popular, especially for brand new websites and also for SEO projects where the budget may be limited. Many websites survive quite nicely on picking up traffic from several smaller keywords where their pages have a strong chance of coming up high in the listings. The other benefit to this is that often the less competitive keywords represent a ‘niche’ and therefore the traffic that they generate can be a lot more focused and likely to convert into sales or new leads. Another very popular option within the less competitive keywords is to focus in on geographical areas. Good results using Google Maps can be relatively easy to achieve to go alongside a good result in the organic listings below. If you operate an online shop, you will probably find that you can pick up a substantial amount of traffic from people searching for specific items. For this reason it is really important that every product page is optimised towards the appropriate keyword or product title.
To summarise, it’s really important when making this decision to be realistic about the chances of success. You need to ask yourself about your budget and time and try to weigh up what’s best for your particular circumstance.
Thursday, 8 April 2010
Using Google’s Extra Search Functions
When coming up with an SEO strategy, the biggest aim of all is to appear at the top of the organic listings for the keywords you have chosen. However, depending on competition this can take a long time to achieve and sometimes you just may never reach the top. However, there is plenty of traffic you can pick up from smaller searches, and also by using Google’s other functions. This article gives you a few tips on how you can use Google’s other features to increase your traffic and also increase your visibility on the search engines.
Maps
Google maps is an excellent source of traffic, particularly business that rely on local trade such as restaurants and tradesmen. Most people will have noticed that when you do a local search on Google, the maps often appear and the top with a handful of businesses listed next to them. These listing carry a lot of weight with potential customers, and having your website listed next to the map is a great source of extra traffic. Depending on the search term, this can be relatively easy to achieve and often websites will appear here long before they appear in the actual listings themselves, thus giving a great opportunity to pick up some local business.
Images
Google’s image feature works roughly in the same way as the natural listings. When someone searches for a term, for example ‘puppies’, Google will find as many images of puppies as possible and display them on the image page of the results. To view these results, simply click on the ‘image’ tab once you have entered a keyword. The benefit here is that when someone clicks on your image in the results, they are sent to where the image is hosted on your website. There are many theories as to how you can optimise your images to appear high in the listings, but the first step is to make sure you efficiently tag and name is each image using appropriate keywords.
Products
Google products is a must use opportunity for anyone selling anything on the internet. A small selection of products will appear in the natural listings, however you can see the full extent of the service by clicking on the ‘shopping’ tab at the top. As with the image functions, if someone clicks on your product, they will be sent to your website to continue shopping (exactly what you want as an online store, an SEO dream!!). Online merchants can submit products to the service for free, and although this can take quite a bit of effort if you have lots of products, the results are well worth the time given. To stand a good chance of being seen, products must be tagged and described accurately.
Videos
As with the features discussed above, Google will show a selection of relevant videos in the search results, and then more under the ‘videos’ tab. As a website owner, this is where deciding to host your video on your website (not just YouTube) will pay dividends. When a search engine user clicks on a video result, they are taken to the hosting site. If the video has been posted on YouTube, it is likely that they will be taken there, instead of being directed to your website. This can be a tough choice to make as it is likely that your video will get many more views if posted on YouTube. For this reason, the purpose of each video must be carefully considered in order to get the results you require.
Maps
Google maps is an excellent source of traffic, particularly business that rely on local trade such as restaurants and tradesmen. Most people will have noticed that when you do a local search on Google, the maps often appear and the top with a handful of businesses listed next to them. These listing carry a lot of weight with potential customers, and having your website listed next to the map is a great source of extra traffic. Depending on the search term, this can be relatively easy to achieve and often websites will appear here long before they appear in the actual listings themselves, thus giving a great opportunity to pick up some local business.
Images
Google’s image feature works roughly in the same way as the natural listings. When someone searches for a term, for example ‘puppies’, Google will find as many images of puppies as possible and display them on the image page of the results. To view these results, simply click on the ‘image’ tab once you have entered a keyword. The benefit here is that when someone clicks on your image in the results, they are sent to where the image is hosted on your website. There are many theories as to how you can optimise your images to appear high in the listings, but the first step is to make sure you efficiently tag and name is each image using appropriate keywords.
Products
Google products is a must use opportunity for anyone selling anything on the internet. A small selection of products will appear in the natural listings, however you can see the full extent of the service by clicking on the ‘shopping’ tab at the top. As with the image functions, if someone clicks on your product, they will be sent to your website to continue shopping (exactly what you want as an online store, an SEO dream!!). Online merchants can submit products to the service for free, and although this can take quite a bit of effort if you have lots of products, the results are well worth the time given. To stand a good chance of being seen, products must be tagged and described accurately.
Videos
As with the features discussed above, Google will show a selection of relevant videos in the search results, and then more under the ‘videos’ tab. As a website owner, this is where deciding to host your video on your website (not just YouTube) will pay dividends. When a search engine user clicks on a video result, they are taken to the hosting site. If the video has been posted on YouTube, it is likely that they will be taken there, instead of being directed to your website. This can be a tough choice to make as it is likely that your video will get many more views if posted on YouTube. For this reason, the purpose of each video must be carefully considered in order to get the results you require.
Sunday, 28 March 2010
Tactics for Increasing Traffic
Many people who launch a website don’t realise quite how competitive the internet is. If you want to start gaining traffic, you must put in some work to start telling people that your website is live. This article gives you a few ideas that can help bring traffic to a new website, and if you use a long term approach these methods can be very successful. As with any form of marketing, building a website’s reputation takes time but even with a little bit of regular work there is no reason why you can’t start to get some good traffic numbers. Below is a list of some things that you can do for free, all you need is a little bit of regular time.
Through experience, I have found that the most effective way to use the following tactics is to sync them all up. With minimal effort your facebook fans, twitter followers, and blog readers can be fed the same information. This will also help any SEO and or link building work that is being done for your website.
Videos
Putting together a successful video campaign can result in a very high amount of traffic and exposure for your website. Video blogs and promotional videos are easy to put together and with websites such as Youtube; publishing your videos has never been easier. The biggest decision to make is whether to host, or post your videos. I would argue that doing both is the best way. Having a great video on your website can attract a good number of natural links, and posting a video on Youtube should attract traffic. I would advise that you put the full video on your website, and a shorter ‘promo’ version on Youtube. This way, anyone who watches your video on Youtube will then have a reason to visit your website.
Twitter/Facebook
Using both twitter and facebook gives you the opportunity to reach an extremely wide audience. Both can be synced up together feeding the same information out to your online friends and fans, with each site adding momentum to the other. Popular activities on these sites include fan competitions, publishing company news, promoting new content and generally growing an ‘online community’. If your content is always of a high quality, and interesting and useful to the user, your groups should grow naturally and also gain links and traffic back to your site. The most important thing is that they are updated regularly with good content; it’s not enough to just set up some profiles and hope for the best!
Blogs
Having a regularly updated, useful and interesting blog can really help your website grow with regards to returning traffic. A well composed blog can attract a following of it’s own, thus giving you traffic that you would never have otherwise benefited from. Popular ideas for blog entries could include; top ten lists, product reviews; tips; industry news or company news. Once you have published a new blog post, make sure you promote via your facebook page and your twitter account.
Through experience, I have found that the most effective way to use the following tactics is to sync them all up. With minimal effort your facebook fans, twitter followers, and blog readers can be fed the same information. This will also help any SEO and or link building work that is being done for your website.
Videos
Putting together a successful video campaign can result in a very high amount of traffic and exposure for your website. Video blogs and promotional videos are easy to put together and with websites such as Youtube; publishing your videos has never been easier. The biggest decision to make is whether to host, or post your videos. I would argue that doing both is the best way. Having a great video on your website can attract a good number of natural links, and posting a video on Youtube should attract traffic. I would advise that you put the full video on your website, and a shorter ‘promo’ version on Youtube. This way, anyone who watches your video on Youtube will then have a reason to visit your website.
Twitter/Facebook
Using both twitter and facebook gives you the opportunity to reach an extremely wide audience. Both can be synced up together feeding the same information out to your online friends and fans, with each site adding momentum to the other. Popular activities on these sites include fan competitions, publishing company news, promoting new content and generally growing an ‘online community’. If your content is always of a high quality, and interesting and useful to the user, your groups should grow naturally and also gain links and traffic back to your site. The most important thing is that they are updated regularly with good content; it’s not enough to just set up some profiles and hope for the best!
Blogs
Having a regularly updated, useful and interesting blog can really help your website grow with regards to returning traffic. A well composed blog can attract a following of it’s own, thus giving you traffic that you would never have otherwise benefited from. Popular ideas for blog entries could include; top ten lists, product reviews; tips; industry news or company news. Once you have published a new blog post, make sure you promote via your facebook page and your twitter account.
Friday, 19 March 2010
Improving Website Usability
No matter how much effort you put into SEO and online marketing, your website must be user friendly in order to get the most out of your new traffic. In addition to this, having a website that aids the user in their needs will also help the SEO process as great content will always attract natural links. Therefore, anyone undertaking SEO work should be aware of website usability and try to ensure that some basic measures are put in place.
Window Of Opportunity
So many people fall into the trap of designing their website to display what they want to display, and not what their target users are looking for. If you look at any analytical software you will see that most traffic from the search engines will only stick around for about 15 seconds; unless of course they find exactly what they are looking for. This is a very small window of opportunity and needs to be carefully thought through to gain success.
Research
As with any other type of SEO work, you should always start with some keyword research. This will show you exactly what your potential visitors will be looking for, and help you to identify what words and phrases they will need to see on your website. When conducting your research, think long and hard about exactly what it is you’re offering on your website. If you have a website offering ‘luxury airport pick ups’, titles such as ‘airport pick ups’ might be too vague. Use ‘luxury airport pick ups’ and you know this will precisely target the market you are looking for.
Content
Writing content for your website can be quite hard from an insider’s perspective. It’s all too easy to waffle on and on, after all you know your business better than anyone else. It’s always advisable to have a third party check over your content to make sure the message gets across quick enough. Remember, give your users exactly the information they want and need; nothing more, nothing less. It might help when writing content to think about the ‘four W’s’: What, Where, When, Why. Try to be as focused as possible always remembering that you only have about 15 seconds at the most to capture a potential client.
Navigation
Once you have your traffic hooked into your website, it is vital that they can navigate their way through the website in a clear and structured manner. Many websites fail by being too complicated with different bits of information everywhere. Drawing out a plan will help you to decide on the layout of the website from the user’s perspective. Be as ruthless as possible in your approach, if a page isn’t needed...remove it.
Website Features
You should also be thinking about a couple of features that you could have on your website that are aimed at trying to increase return visits. These features could be anything that’s helpful to the user, and they don’t have to be fancy or expensive. A simple, well written blog can keep people returning, or in a similar vein, a regularly updated news page should also do the trick. If you want to go a bit further you could offer free tools or widgets to your users, this will certainly keep traffic returning and at the same help your link building efforts.
Window Of Opportunity
So many people fall into the trap of designing their website to display what they want to display, and not what their target users are looking for. If you look at any analytical software you will see that most traffic from the search engines will only stick around for about 15 seconds; unless of course they find exactly what they are looking for. This is a very small window of opportunity and needs to be carefully thought through to gain success.
Research
As with any other type of SEO work, you should always start with some keyword research. This will show you exactly what your potential visitors will be looking for, and help you to identify what words and phrases they will need to see on your website. When conducting your research, think long and hard about exactly what it is you’re offering on your website. If you have a website offering ‘luxury airport pick ups’, titles such as ‘airport pick ups’ might be too vague. Use ‘luxury airport pick ups’ and you know this will precisely target the market you are looking for.
Content
Writing content for your website can be quite hard from an insider’s perspective. It’s all too easy to waffle on and on, after all you know your business better than anyone else. It’s always advisable to have a third party check over your content to make sure the message gets across quick enough. Remember, give your users exactly the information they want and need; nothing more, nothing less. It might help when writing content to think about the ‘four W’s’: What, Where, When, Why. Try to be as focused as possible always remembering that you only have about 15 seconds at the most to capture a potential client.
Navigation
Once you have your traffic hooked into your website, it is vital that they can navigate their way through the website in a clear and structured manner. Many websites fail by being too complicated with different bits of information everywhere. Drawing out a plan will help you to decide on the layout of the website from the user’s perspective. Be as ruthless as possible in your approach, if a page isn’t needed...remove it.
Website Features
You should also be thinking about a couple of features that you could have on your website that are aimed at trying to increase return visits. These features could be anything that’s helpful to the user, and they don’t have to be fancy or expensive. A simple, well written blog can keep people returning, or in a similar vein, a regularly updated news page should also do the trick. If you want to go a bit further you could offer free tools or widgets to your users, this will certainly keep traffic returning and at the same help your link building efforts.
Friday, 5 March 2010
Ten Link Building Tactics
Link building is a hard task and should be seen as an ongoing long term effort, not a quick sprint. The best way to go about link building is to have a solid, yet varied strategy. Read below for my top ten ways to gaining inbound links to your site:
1. Creating Interesting Content
Creating great content is the best way to gain natural links back to your site. The aim is to publish content that your website users will want to link to. The search engines love these links as they produce a really natural link profile. Your new content could be anything from videos, to articles.
2. Giving Away Free Tools
Web users love free tools. If you can create tools that can really help people go about their work, you are guaranteed links. The idea is that whenever a tool is given away, it comes complete with a link to your website. Tools could include maps, analytical software, widgets and more.
3. Free Directory Submissions
There are thousands of directories on the internet offering publishers the chance to list their websites into relevant categories. This can be an effective method of building a large amount of links, especially for new websites. However, care must be taken to ensure that the directories actually pass value with their links.
4. Paid Directory Submissions
This is a very similar tactic to the one above, however in this instance you opt to pay for links in premium positions within the directory in choice. This can be a great way of gaining traffic, and most directories will give you multiple links if you pay for premium submissions. However, it is still vital that you make sure the directory has value.
5. Social Media
Having busy and active social media profiles will give you a great outlet for promoting your website and the content within it. With social media, the aim is to create an exciting online community that will generate interest back to your website. The more interesting content you post, the more interest you get, and the more links you should achieve. This also a very good way of increasing your traffic.
6. Blogging
Setting up a blog and keeping it updated can be hard work, but eventually you should end up with a base of regular readers. If you can create an interesting blog for your industry, this should help establish you within your field and generate interest and links back to your website.
7. Blog Comments
Finding relevant blogs and commenting on them not only gives you an opportunity to leave a link, it should also get you seen within the online community. Being seen as an active member of the online community in your field should make promoting your content easier.
8. Article Writing
Writing interesting and useful articles that are relevant to your industry is an effective way to keep pushing out new content. Leaving links within the article body should mean that when someone reposts your article, they in turn give you a link. There are many websites that allow you to post your articles, all of varying quality.
9. Press Releases
If you’ve got great content, shout about it! Taking care to write a carefully constructed press release should entice journalists and bloggers to write about your website (with a link of course). Try to target journalists and bloggers who write about your industry, and also make use of news wires that can distribute your press release to thousands of writers.
10. Forum Posts
Most forums allow their users to leave a link within their signature. Try to find relevant forums within your field and get stuck in. Don’t be spammy, just try to be useful and interactive. This should also lead to gaining some traffic.
1. Creating Interesting Content
Creating great content is the best way to gain natural links back to your site. The aim is to publish content that your website users will want to link to. The search engines love these links as they produce a really natural link profile. Your new content could be anything from videos, to articles.
2. Giving Away Free Tools
Web users love free tools. If you can create tools that can really help people go about their work, you are guaranteed links. The idea is that whenever a tool is given away, it comes complete with a link to your website. Tools could include maps, analytical software, widgets and more.
3. Free Directory Submissions
There are thousands of directories on the internet offering publishers the chance to list their websites into relevant categories. This can be an effective method of building a large amount of links, especially for new websites. However, care must be taken to ensure that the directories actually pass value with their links.
4. Paid Directory Submissions
This is a very similar tactic to the one above, however in this instance you opt to pay for links in premium positions within the directory in choice. This can be a great way of gaining traffic, and most directories will give you multiple links if you pay for premium submissions. However, it is still vital that you make sure the directory has value.
5. Social Media
Having busy and active social media profiles will give you a great outlet for promoting your website and the content within it. With social media, the aim is to create an exciting online community that will generate interest back to your website. The more interesting content you post, the more interest you get, and the more links you should achieve. This also a very good way of increasing your traffic.
6. Blogging
Setting up a blog and keeping it updated can be hard work, but eventually you should end up with a base of regular readers. If you can create an interesting blog for your industry, this should help establish you within your field and generate interest and links back to your website.
7. Blog Comments
Finding relevant blogs and commenting on them not only gives you an opportunity to leave a link, it should also get you seen within the online community. Being seen as an active member of the online community in your field should make promoting your content easier.
8. Article Writing
Writing interesting and useful articles that are relevant to your industry is an effective way to keep pushing out new content. Leaving links within the article body should mean that when someone reposts your article, they in turn give you a link. There are many websites that allow you to post your articles, all of varying quality.
9. Press Releases
If you’ve got great content, shout about it! Taking care to write a carefully constructed press release should entice journalists and bloggers to write about your website (with a link of course). Try to target journalists and bloggers who write about your industry, and also make use of news wires that can distribute your press release to thousands of writers.
10. Forum Posts
Most forums allow their users to leave a link within their signature. Try to find relevant forums within your field and get stuck in. Don’t be spammy, just try to be useful and interactive. This should also lead to gaining some traffic.
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