Simple Steps To Increasing Traffic

Nowadays every man and his dog have a website. However, having a website with a good volume of traffic is a completely different kettle of fish. About 50% of websites that get set up only ever get seen by friends and family…so how can you go about making sure that you website reaches a wider audience? If you don’t have a large budget for advertising then fear not, with a little bit of hard work and a long-term approach you should be able to build your traffic numbers up substantially. Of course, you must first make sure that your website serves a purpose, that it gives your visitors what they are looking for in exactly the way they want it. Too many people simply set up a website and leave it at that. The best websites are constantly tweaked and updated to fit in with the needs of the audience.

Blogs and Content

One of the most common mistakes people make is never to update their websites with fresh, new and interesting content. Why would anyone return to look at a website that is always the same? Blogs offer an ideal opportunity to update your website with regular content, and a well written blog can keep people coming back time and time again. A good blog should contain a mix of news, advice and discussions all aimed at what you believe your website visitors want and need. Also try to add content to your website, and continuously be thinking of inventive ways in which you can help your users. Videos, pictures and other media make a website much more interesting so try to involve these elements into your new content.

Social Media

Website such as Facebook, Twitter and Myspace have revolutionised the internet. And have given everyone the opportunity to reach a wider audience. Since their inception many people have found success via their vast audience; rock bands have been discovered and business have made huge sums of money. So, what’s the secret? Again, it’s all about putting in regular work and trying to be interesting to try and incentivise people to join your groups or view your pages. If your social media content is useful and interesting, your online community should grow and thus the traffic to your main site should also grow. Remember, keep it useful and interesting….and DON’T SPAM!!!

Email Newsletters

Email newsletters are one of the best ways in which to keep your customers returning. The key to running a successful website is to have a good link between you and your customers and or website visitors. Many people over use this and send out way too many emails with the effect of loosing custom, so make sure you keep your news to the necessary bits of information only. Most people find that a monthly news letter, plus the odd one-off special offer works quite well. Email marketing gives you’re the perfect opportunity to shout about special offers and deals. These can be real incentives for your customers so make sure you always make the most of it.