Many people who launch a website don’t realise quite how competitive the internet is. If you want to start gaining traffic, you must put in some work to start telling people that your website is live. This article gives you a few ideas that can help bring traffic to a new website, and if you use a long term approach these methods can be very successful. As with any form of marketing, building a website’s reputation takes time but even with a little bit of regular work there is no reason why you can’t start to get some good traffic numbers. Below is a list of some things that you can do for free, all you need is a little bit of regular time.
Through experience, I have found that the most effective way to use the following tactics is to sync them all up. With minimal effort your facebook fans, twitter followers, and blog readers can be fed the same information. This will also help any SEO and or link building work that is being done for your website.
Videos
Putting together a successful video campaign can result in a very high amount of traffic and exposure for your website. Video blogs and promotional videos are easy to put together and with websites such as Youtube; publishing your videos has never been easier. The biggest decision to make is whether to host, or post your videos. I would argue that doing both is the best way. Having a great video on your website can attract a good number of natural links, and posting a video on Youtube should attract traffic. I would advise that you put the full video on your website, and a shorter ‘promo’ version on Youtube. This way, anyone who watches your video on Youtube will then have a reason to visit your website.
Twitter/Facebook
Using both twitter and facebook gives you the opportunity to reach an extremely wide audience. Both can be synced up together feeding the same information out to your online friends and fans, with each site adding momentum to the other. Popular activities on these sites include fan competitions, publishing company news, promoting new content and generally growing an ‘online community’. If your content is always of a high quality, and interesting and useful to the user, your groups should grow naturally and also gain links and traffic back to your site. The most important thing is that they are updated regularly with good content; it’s not enough to just set up some profiles and hope for the best!
Blogs
Having a regularly updated, useful and interesting blog can really help your website grow with regards to returning traffic. A well composed blog can attract a following of it’s own, thus giving you traffic that you would never have otherwise benefited from. Popular ideas for blog entries could include; top ten lists, product reviews; tips; industry news or company news. Once you have published a new blog post, make sure you promote via your facebook page and your twitter account.
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