Using Traffic To Help Gain Links

If you’re fortunate enough to have a website with a good level of regular traffic, you may be wondering about how you can harness its potential. Most websites that are built never get to the stage where substantial traffic is coming through, so if you’ve made it this far...well done! As with most things, success breeds success, so if you are getting some good traffic there are always ways in which you can use this to create more. Finding out how to do this is the real gem of internet marketing and SEO and is where the real creative side of the industry comes into play. This article discusses a few ideas as to how you can use your traffic to build links for you.

Content
Creating useful and interesting content is where everyone should start. By coming up with some areas on your website that your visitors will find useful, you should be creating things that people will talk about. ‘Spreading the word’ on the internet usually translates into links, so the more interesting and useful content you can come up with...the more links you should earn. Ideas could include fact sheets, FAQ’s, video tutorials; or anything that will aid your users purpose.

Affiliate Schemes
Affiliate schemes are fantastic as they offer one way links, and also an opportunity for both parties to make money. If you run an online store the idea is simple; if someone places a link on their website back to yours, and in turn a ‘click’ converts to a sale, the website publisher who placed the link will earn a percentage of the sale. Obviously, there is a bit of setting up to do to make sure the ‘clicks’ can be tracked, but once set up it’s win win for both parties. The online shop boosts it’s sales with more advertising, and the website publisher can now earn money from their website.

Social Media
Getting your website traffic involved with you social media sites can be a great way of encouraging return business, and also attracting new traffic. Social media sites such as twitter and facebook can allow you to keep in touch on a regular basis with your customer base, in a non invasive and interesting way. The world of social media is one where things can spread quickly, and if you can build up a vibrant ‘community’ you are sure to attract more business and more links at the same time.

Blogs
Having a regularly updated and interesting blog can be another great way of attracting both return visits and new traffic. The aim is to provide useful bits of information that your users will find interesting. Once you have built up an audience, RSS feeds and other such tools can keep them updated and word should start to spread...and in turn the links should build up. Remember though, make sure it’s interesting and aimed at what your users want!