By the time you get round to entering your keywords into your website, you should have conducted a good amount of research to make sure that you know what keywords to use and why you are using them. It is also vital that you target your page towards keywords that are directly related to your business and specifically what your website describes and offers the user. Choosing the wrong keywords can either result in having hardly any traffic, or more likely having a very high bounce rate (where visitors click on the website and leave immediately).
The first step is to take a good look at your website and make sure that each page has a specific purpose. Your website should be arranged so that each page describes an individual part of your business or service, this will make it easier for you to target each page with the correct keyword. Far too many people build websites and add pages to the site for the sake of adding pages. This can result in the message of the website being spread thinly across various pages and not only will that lead to SEO difficulties, anyone who has looked into website analytics will tell you that 90% of website visitors simply don’t hang around long enough to navigate through a poorly organised website. They need to get the information they are looking for straight away, or they will simply go back to Google and click on the next website. Don’t be afraid to reorganise your website, or even re-build it at this stage. Although this will take time and money; you will definitely benefit from increased productivity of the website.
Your website should by now be nice and focused, with each page targeting a different subject matter. Having conducted some keyword research, you should also know what keywords to put into what page. Targeting a page towards a keyword needs to be a focused effort with many elements of the page saying the same thing. Many people think that simply entering some meta tags will do the trick. This is certainly not the case. Let’s work through an example to explain how you can effectively target your pages. For the purpose of the example below, we will imagine that we are doing some SEO for a website that sells holidays in Greece, and that the page in question is focusing in on Corfu, and the keyword we have chosen to target the page for is ‘holidays in corfu’. We recommend putting the keyword in the following areas of the page:
Page URL:” www.exampleholidays.co.uk/holidaysincorfu”
Meta Title: “Example Holidays :: Holidays in Corfu”
Meta Description: “Example holidays; some of the finest packages available of Holidays in Corfu; Book now for early bird discount”
Meta Tags: “Holidays In Corfu, Keyword, Keyword, Keyword, Keyword, Keyword, ”
H1 Tag: “Holidays in Corfu”
Text: “Holidays in Corfu” within first 100 words
Image Tags: “Holidays in Corfu” included in tags
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